Project:
With an already strong market presence, Crestline required a promotional video that could be easily incorporated into their burgeoning social media campaigns. It needed to reflect their attention to high quality products and exceptional customer service. 
Process:
Filmed over 3 days in a variety of locations across Auckland and Hamilton I was sole camera op and DOP. My approach to the overall concept was that we let satisfied customers do all the talking. Better to have others say how good you are than say it yourself.
I wrote a base script including the type of comments we wanted customers to say and then developed a series of interview questions that produced those comments. I designed a circular motif for the visuals around the Crestline logo and applied that throughout the video. Something a little different but another satisfied customer!
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